The Village of Oak Park periodically uses formal market research tools to survey residents. The surveys, which are conducted within strict research parameters, are intended to help policy makers better understand priorities for government action, as well a gauge citizen opinions on quality of life and public services.
National Research Center, Inc. (NRC), a social science research firm whose core business is community surveys, works with the Village to ensure the scientific validity of the survey results. NRC assisted with surveys conducted in Oak Park in 2000, 2004, 2008, 2011 and 2013. Work now is underway on the 2015 survey.
Results of these past surveys are posted below.
Through its collaboration with the International City Managers Association, NRC has developed a national database of community surveys and survey questions, which allow the Village to compare results with those from similar communities in Illinois and across the country.
Surveys in 2000 and 2004 were conducted by telephone. But with telephone response rates plummeting across the industry and costs rising, mail has proven to be a more cost-effective approach. In addition, officials say, mail responses tend to be more candid than those gathered by a telephone interviewer.